The Importance of Company Culture

ex_posts_2016_november_v2_2Congratulations! You have made it past the start-up phase and your company is starting to become a well-oiled machine. Your goals are aligned and you have stellar employees, but how do you keep them motivated? This is when a strong company culture comes into play.

Many of the most recognized companies are known for their company culture. Employees boast about how much they love their job, their company and their plans to stay long term. Creating a strong company culture helps retain top talent, boost employee morale and create a sense of community within the office. When employees feel valued they embrace the company and invest themselves with plans to stay as long as possible. Knowing your employees will be with you for the long haul is always a plus. Having this peace of mind will help you focus on other business practices.

But how can you foster and grow a strong company culture? It starts with incorporating company values in the interview process. Make sure candidates understand these values and how important they are to your business. When you hire to your values, skills can be trained but if new hires don’t hold the same values, they will never be fully invested in your company.

Once you have your dream team, you want to keep them as long as possible. When employees believe in shared values, companies are able to focus on engagement. Companies do this through regular requests for feedback and regular updates on company culture. This feedback is important to help your company adapt and grow in a successful way.

Recognizing your employees is another important step in building a strong company culture. You might already have a great benefits package but instead of waiting to hand out holiday bonuses, maintain recognition throughout the year. Did someone embody a company value last week? Mention that in this week’s staff meeting. Even the smallest kudos can boost an employee’s morale and keep them motivated.

Overall, your company is a small community. You want this community to be a supportive environment with open dialogue and positive relationships. When you align operations with your company values and mission, you begin to create a strong and flexible framework to develop these relationships. When employees are engaged, valued and motivated, work no longer feels like work and everything falls into place. The outcome? Positive results and happy employees.